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September 04, 2001

Niceties of corporate blandness

I'm bemused by rather than chuffed at my rather flukey score on this brand-awareness quiz - 9 out of 10. Clearly I am a marketing department's dream, finely attuned to the niceties of corporate blandness. (via lukelog)

All this, despite the fact that my desk, chair, washing machine, hoover, all my stationery and a good part of my wardrobe are all Mujirushiryohin - mercifully shortened to Muji in the UK. Hmmm. Imagine Habitat being called just "Habi"; I suppose Ikea could become "Ik", but would boo.com have developed (into) BO?

Posted by chris at September 4, 2001 11:33 PM | Permalink

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