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October 30, 2001

The mainstream of our days is in the style

For some reason, Japanese SUV drivers are unable to finish their designs without allowing the marketing department to scrawl all over the spare tyre covers. Hence this proliferation of appallingly twee, cloyingly sentimental Japlish exhorting the joys of the great outdoors and the importance of living in harmony with nature. Obviously the irony of having these slogans adorning the backs of over-sized, petrol-chugging monstrosities which never venture off tarmac is lost somewhere in translation.

I'm off to "TAKE A GRIP OF STEERING!" - I suggest you do the same.

Posted by chris at October 30, 2001 11:37 AM | Permalink

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